We created this guide to give you a clear, calm explanation of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you run a website, social channel, or review platform in Belgium, this is the starting point for understanding the framework, the legal framework, and the practical steps involved in joining our network.
Steps to Become a Part of Our Affiliate Program
Our application process is simple but thorough. We assess every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We launch with a short online application form available from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and conformity with Belgian compliance rules. If everything meets our criteria, we issue your unique affiliate account credentials by email.
- Submit the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, configure your dashboard, and commence using approved tracking links in your content.
Compliance Requirements for Belgian Affiliates
Operating as an affiliate in Belgium entails you must follow several layers of rules. The Belgian Gaming Act establishes the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We ask every partner to comprehend these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that contains affiliate links. Belgian consumer law mandates that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” located near the content fulfills this duty in most cases.
You are also prohibited from targeting individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid drawing in minors. We provide age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Advertising Content Restrictions
Belgian regulations forbid misleading claims about winning probabilities or implying that gambling resolves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be presented with the key conditions visible and not hidden in fine print.
You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that minimize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we follow in our own marketing.
Responsible Play Communications
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically entails linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to position this within a dedicated section, not tucked away in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law stipulates that this be clear. The tone you use should be factual, not euphoric, and your leparisien.fr audience must be reminded that help is available if their play becomes problematic.
Sustaining a Enduring Partnership
A viable affiliate relationship hinges on mutual respect and continuous visibility. We encourage partners to publish regular, timely content rather than allowing links stay on stale pages. Fresh material assists not just your search rankings but also signals to us that you remain actively engaged with the program.
We examine all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may suspend your links and ask for a check-in. This is not penal; we simply aim to clarify whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and evolving player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed assists you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you opt to leave the program, you can close your account with 30 days’ notice. Commissions earned up to the closure date are disbursed in the next regular payment cycle, assuming they meet the minimum threshold. We believe a clean, professional exit process is as important as a smooth onboarding experience.
Data Privacy and the Affiliate Relationship
The GDPR governs everything we carry out with our Belgian partners. As an affiliate, you act as a independent data controller for the information you obtain on your own platform. We function as a controller for the player data we handle once a user registers on Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you view that a player registered and funded on a certain date, but you do not receive their name, email, or payment details. This separation upholds player privacy and complies with the GDPR rule of data minimization.
You must have your own clear privacy policy on your platform that explains how you manage cookies, tracking, and any personal data you gather. It should also state that your site contains affiliate links leading to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
The Way the Kong Casino Program Functions in Belgium
Belgium maintains a rigorous licensing regime overseen by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you get admission to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you don’t have to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you directed. We do not offer cost-per-acquisition arrangements, as our focus remains on sustainable player value and long-term alignment of interests.
Income Share Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method allows it easier for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We introduced this feature so that a single big win does not affect your future commissions indefinitely.
Tracking and Attribution Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also support a last-click attribution model, which signifies the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is tested regularly to guarantee accuracy. We capture every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually converting for your Belgian audience.
What We Look For from Our Belgian Affiliates
We carefully choose who partners with Kong Casino. Our perfect partner is familiar with the Belgian gambling landscape and runs a platform that reaches adults who are actively seeking online casino entertainment. We refuse partners who use aggressive pop-up advertising or misleading pre-sell pages.
We expect you to ensure your content accurate and up to date. If we change a bonus structure or remove a game category, your reviews and landing pages should show that within a reasonable timeframe. Stale offers lead to confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication matters to us. We assign an affiliate manager to every accepted Belgian partner. This person can answer questions about promotional restrictions, provide performance feedback, and notify you to upcoming campaigns. You are not ever unsure whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion works best and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to present factual information while seamlessly integrating your affiliate links in a way that is beneficial for readers.
Online platform promotion is allowed assuming your channel targets an mature audience. Paid social ads demand additional examination, as platforms like Facebook impose their own gambling ad limitations. We suggest consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Grounds for Termination
Spam email promotion is severely prohibited, as is any endeavor to intercept traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Violations of these policies result in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is especially rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written consent. We enforce this to protect organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
What a Casino Affiliate Program Really Means
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a fee when your referred visitors take a particular action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The core mechanism relies on clear tracking. Every affiliate obtains a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides follow the rules and the local regulatory environment.
Commission Conditions and Payment Schedule
Our commission model is structured to be consistent even in a heavily regulated market. We compute commissions on the 1st of each month for the previous calendar month. Account summaries become accessible in your dashboard immediately after calculation, so you never have to wait for manual reports.
Payments are handled within 15 days of report generation. We offer bank transfers to Belgian IBAN accounts as the default method. The minimum payout threshold is set at €100, and if your accumulated balance falls below that amount, we roll it over to the next payment cycle on its own.
Our revenue share percentage is based on tiers based on the count of new depositing players brought in each month. As your referral network grows, your share rate increases across established tiers. This system incentivizes consistent, quality referrals rather than random peaks in low-intent traffic.
- Commissions are calculated on net gaming revenue after prizes, bonuses, and refunds are subtracted.
- Settlement currency is euros, with no conversion fees applied for Belgian bank accounts.
- A minimum amount of €100 in confirmed earnings is required before a transfer is made each cycle.
Materials Provided for Certified Affiliates
Upon approval, you receive our internal affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved content pieces in Dutch and French. We allocate resources to these materials so you devote less time creating assets and more time connecting with your audience.
We also provide monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence assists you tailor your content to what actually resonates with Belgian players you refer to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without using aggressive tactics.
- Certified media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We developed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that recognizes genuine influence. The documentation you need is available from the moment your account activates, and we continuously improve our resources based on partner feedback.